The January 8th Wall Street Journal defines "the new info shopper" as the most hard-nosed information seeking shoppers in history.

78% of these consumers report that traditional ads no longer have enough information that they need to make a purchase, and a whopping 92% said they feel more confident in the information they seek out online than the information pushed to them by advertisers.

PostRelease allows marketers to populate targeted message boards and forums with exactly the kind of product information and facts that "the new info shopper" craves - within a trusted forum community environment.

Complete article can be found here: