1/28/2010
PostRelease Steps Up Outreach to Advertising Community, Appoints Agency Veteran Tracy Wong VP of Sales & Marketing
1/26/2010
Sponsored Forum Posts Increase Response by More Than 100 Percent - One Year After Paid Campaign Ends
1/13/2010
Now Supporting vBulletin 4.0 Forum Software!
1/6/2010
Want to Target Influential Consumers and Word-of-Mouth Powerhouses? Find Them in Online Forums, New Survey from PostRelease Reveals
9/14/2009
PostRelease Network Expands to Include Boating, Motorcycle and Other Motor Sports

Archived News
Adfusion finds article-based ads generate more searches
4/1/2009
A recent survey by Adfusion found that more than half of American consumers are more likely to read and act upon online article-based advertising - when compared to banners, pop-ups, email offers and sponsored links.
 
"Our interpretation of the data is that, compared with banner ads or other options, people respond better when they can read an article, evaluate it, and then decide to click through for more information," said Scott Severson, ARAnet president.

PostRelease offers marketers article-based advertising in the form of target-specific posts within online forums.  PostRelease messages are highly effective, because they provide consumers with relevant information about products and services and allow them the opportunity to "evaluate it" and "click through for more."

The complete article and survey results can be found here:

http://www.marketingcharts.com/interactive/article-based-ads-generate-most-action-pop-ups-least-inspiring-8338/adfusion-percentage-likely-respond-online-ad-types-march-2009jpg/ 

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