What is Content Marketing?
Content marketing is a growing advertising strategy that uses valuable and relevant information to reach targeted audiences. Today’s progressive advertising agencies and brands are creating content, like compelling videos, useful how-to information, and product demos, to tell a story to consumers that cannot be told through traditional display ads.
One of the most effective forms of content marketing is sponsored content, which is the placement of advertiser-generated content into a website’s editorial area (or content well). Major websites, including blogs, forums and content-rich sites, are now offering advertisers the ability to post content on their sites.
A New Revenue Stream
We built the PostRelease platform to make it easy for Publishers to tap into sponsored content revenue. PostRelease is a premium plug-in revenue stream that helps you integrate valuable and relevant sponsored content into your blogs, forums, and content-rich sites.
For Networks
For networks and publishers with a direct sales team, PostRelease is a straightforward solution to deliver, manage, and monitor sponsored content placements across the existing sites in your network. With the tools we provide, you can quickly activate sponsored content placements and unlock a new premium revenue stream.
Complete Control
Setting up your account is quick and easy. Through a simple Publisher Dashboard, you can access detailed reporting, broken down by campaign and website, allowing you to accurately track your sponsored content revenue.
